Much of the electronic old and new media utilized by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Industrial, business to business, and interoffice communications are often developed by creative
services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training.

Interactive Directory Terminal (IDT) is terminal system that uses multiple forms of information content and information processing (e.g. text, audio, graphics, animation, video, interactivity) with integration 3D architectural building data to inform or entertain the (user) audience. In addition, it can be integrated with the internet with provide real-time information.
By combining the development 3D architectural for other uses, IDT can be cost efficient for the client.
It can be a useful feature in office buildings, hospitals, hotels, and shopping centers by providing directions, displaying promotional informations, and serving many other functions.